About Life & Apples

Hi, I’m Merav, the owner and designer behind Life & Apples planners and journals.
With a background in high-tech marketing, creating plans and diving into Excel spreadsheets used to be my happy place. After my husband and I welcomed our two kids into our lives, we quickly realized that we needed better planning tools to keep our family healthy and happy. And so, our brand was born out of the chaos of parenthood and a desire for a more organized life. Our planners are designed to bring a bit of order to your day and a lot of joy to your life, one beautifully planned page at a time. Plus, who doesn’t love the satisfaction of checking off a to-do list?

Our mission here at Life & Apples is to motivate you throughout your journey and guide you until you reach your goals.

Our planners include a motivational guided planning system that is based on research in the fields of cognitive behavioral psychology, growth mindset and behavioral economics.

We can't wait to be part of your journey!  
With any question or comment, please contact us.